Visual Identity
Visual identity for Hagsätra Collective.
Hagsätra Collective is an artist-led studio community in Stockholm, offering creative activities, exhibitions and art events for the local community.
A key part of the concept was giving the members’ individual artistic expressions a central role. I held a workshop where members interpreted their version of the letterforms “HC” through fluid ink. These individual artworks where then vectorized and combined into a modular pattern, creating a distinctive graphic element for the identity. To keep the visual system recognisable and consistent, the identity is built around a limited two-colour palette.
hagsatracollective.se
Creative direction och design: Linn Bredberg
Web development: Izabel Lind itflows.se
